Assessment method
Article Review Presentation (using Pinterest and Padlet)
Developed in recognition of the need to function in a highly digitised culture, this assessment focuses on the affordances of social media platforms (specifically Pinterest and Padlet) as pedagogic tools. In groups of 2-3 students review an allocated weekly reading and present their findings to their peers in dedicated tutorial/class time.
Authentic assessment, Problem based learning
Brand Strategy Audit
Each student team chooses a real world brand of interest to them to do a Brand Strategy Audit. They apply our branding model and methods to this brand. The core model is the customer-based brand equity model, and students measure and analyse the customer-based brand equity of their chosen brand. They conduct a focus group to identify consumers’ key beliefs and feelings about this brand. They measure the level of the identified brand attributes with a bigger sample size by survey research. Strengths and weaknesses of the brand are identified.
Authentic assessment, Problem based learning
Clinical Case Presentation
The format of the CCP is as follows: