Assessment method
Artifact-inspired Writing Task
Informed by a sociomaterial approach to teaching and learning, this technique uses an artifact as a point of inspiration for a short written work (in the case of WRIT7050, this takes the form of a creative fictional short story). Students select (or could be assigned) an object at random, and use this as a stimulus from which to craft a 500 word written piece that engages with an element or theme from the course content; or helps to develop a professional skill (e.g.
Online teaching mode, Authentic assessment, Problem based learning
Authentic Assessment in Medicine and Public Health
There were three components to this groupwork assessment.
Authentic assessment, Problem based learning
Brand Strategy Audit
Each student team chooses a real world brand of interest to them to do a Brand Strategy Audit. They apply our branding model and methods to this brand. The core model is the customer-based brand equity model, and students measure and analyse the customer-based brand equity of their chosen brand. They conduct a focus group to identify consumers’ key beliefs and feelings about this brand. They measure the level of the identified brand attributes with a bigger sample size by survey research. Strengths and weaknesses of the brand are identified.
Authentic assessment, Problem based learning
Clinical Case Presentation
The format of the CCP is as follows:
Authentic assessment
Clinical Project Using Action Learning
Students complete a large clinical service development project in teams of four over a 10 week period using an action learning approach – this is a pass/fail component assessed by their clinical supervisor. During the semester, student teams attend five set meetings at which one student from each team presents an update on their project and facilitates discussion.