Authentic assessment, Problem based learning
Brand Strategy Audit
Each student team chooses a real world brand of interest to them to do a Brand Strategy Audit. They apply our branding model and methods to this brand. The core model is the customer-based brand equity model, and students measure and analyse the customer-based brand equity of their chosen brand. They conduct a focus group to identify consumers’ key beliefs and feelings about this brand. They measure the level of the identified brand attributes with a bigger sample size by survey research. Strengths and weaknesses of the brand are identified.
Authentic assessment, Problem based learning
Case-based Assessment for Physiotherapy Students
Designed as a sequential case-based online and in-class approach, students are able to scaffold their clinical skills and reasoning through developing and implementing case based assessment and management strategies of simple and complex patients to prepare for their end of semester practical examinations. Students are assigned 6 authentic patient cases within Week 8 of the semester of which will be similar to the cases that students are assigned in their end of semester practical examination.